James was also the conductor of the Canzonetta Children's Choirs of Manchester - formerly the internationally acclaimed Manchester Boys' Choir. He also conducted the National Children's Choir of Great Britain for some 11 years. In 2010 James was invited to be a guest conductor with the City of Birmingham Symphony Youth Chorus - Seniors, and under his direction the Senior Choirs and Chamber Choir from Edgbaston High School for Girls have performed to great acclaim; they also had the honour of appearing as Guest Artistes for Hayley Westenra's 'Christmas Wishes' concert at Symphony Hall.
James is a vocal tutor with Youth Music Great Britain and the North Wales Youth Choir and has tutored and prepared the youth choirs for the annual BBC Radio 3 St. David's Day Concert at St. David's Hall, Cardiff, including new works by Karl Jenkins conducted by the composer. In 2016 he fulfilled a lifelong ambition to conduct one of the leading Welsh choirs, becoming Musical Director of Rhos Male Voice Choir, one of the oldest and most successful of the Welsh choirs. In 2017 James had the amazing opportunity of singing solo the Welsh National Anthem at the Millennium Stadium, Cardiff with Coldplay in front of 78,000 people.
James became Musical Director of Phoenix Singers Birmingham in March 2014 and later that year he also became the Musical Director of the Midlands Hospitals' Choir. For 17 years from 2004 to 2021, James also conducted the Canoldir Male Choir, which achieved outstanding competitive success, winning every competition it entered under his direction.